Digital media consultants all have their set methods of online promotion and offer these tips to companies looking to enhance their online visibility. In a discussion on digital marketing, a common theme is a review of the best practices and methods. There are hundreds of blogs and articles outlining the guidelines to be the best digital marketing company. However, here we’ll take a slightly different approach and instead review what not to do to be a successful online promotion company.
Take off your black hat
This next point is an obvious but often ignored part of online marketing. Make sure you steer clear of using black hat techniques in your SEO activities. Black hat techniques are the methods of using SEO strategies to exclusively target search engines instead of users and don’t comply with search engine guidelines. So avoid deliberate mistakes like cloaking (where your keyword has little or no relevance to the actual content of your site) and duplicate content which will not help you in the long run.
One size doesn’t fit all
Each business has very specific marketing needs and must be handled accordingly. One of the most important lessons of online marketing is that a generic strategy does not work. A blanket SEO campaign will not address the native demands of a local business. So, whether your company needs ORM services to repair a damaged online image or needs to be visible to the native consumer market through local promotion, broad spectrum SEO is not the answer.
Sprinkle, don’t stuff keywords
A rookie mistake made by those who are new to digital marketing is keyword stuffing. A common error is assuming that the more keywords you use, the better your rankings on search engines. Keywords should be used optimally and in a balanced way throughout an article or webpage to avoid getting penalized by search engines.
These ‘don’ts’ are a good guide to check for any mistakes which are stopping you from being the best digital marketing company.