How Does It Differ From Regular SEO?
The digital promotion requirements of a local business are very different from a national or globally operative company. A local business will need SEO services that focus on specific local searches in contrast to the organic searches of an average SEO. For example, an auto-dealer selling spare parts in Toronto, Canada will want an SEO plan that directs traffic to their web page whenever the keywords ‘spare parts in Toronto’ are fed into a search engine.
According to a survey, fifty percent users contact a business within 24 hours of a local search. This is why it is important to have the right local SEO mechanism in place so that your business appears in relevant search results.
The SEO experts at Online Promotion Studio understand the needs of local business and can design SEO strategies using methods to ensure optimum visibility for the business in the relevant market.
How Does Local Promotion Work?
The company’s exact location has to be fed into a search engine so that it can include it in its search results. For example, your company’s name, phone number, and address should be uniform across all resident directories and your website. This is the first step in ensuring an effective local SEO plan.
An important step in local online promotion for any company is claiming its Google My Business page. This affords a reliable listing for your company in platforms like Google Maps and Search. Some of the other factors that determine your ranking within local search include local NAP (name, address, phone) citations and reviews. A good review can be highly beneficial for a company. According to a survey, 90 percent customers are influenced by positive reviews. So, this naturally becomes an important aspect of local promotion.
A well-executed local promotion plan can also have a positive influence on the organic search rank of a website. At Online Promotion Studio we have the marketing expertise to design an SEO strategy that is right for your business.