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Search engine optimization

What is Search engine optimization?

Search engine optimization (SEO) is the logical next step after completion of a website. No matter how attractive or relevant a website may be, poor visibility in search results will render it useless. Search engine optimization works to promote a website and get maximum visibility for it using competitive keywords.

 

Our Process for Effective SEO

Keyword is key!

A lot of research goes behind finding the right keywords that will propel a website to the top of a result page, thereby making it more accessible to users.

A parallel step to finding the right keyword is avoiding keyword stuffing or over- usage. This is a bad practice that can be detrimental to your SEO activities, resulting in your website getting a bad ranking from Google. An SEO expert will have the right knowledge about best practices to avoid such mistakes.

 

SEO-friendly content

Digital marketing experts have various methods of boosting your website’s SEO value. From seemingly simple changes to your headline text to more complex changes in your backlinks, they are experienced to help you achieve the best results for your website.

 

Responsive mobile-friendly site

A good tactic for search engine optimization is to make the website mobile- friendly. According to a recent survey, four in five customers use smartphones for shopping. Having a mobile- friendly website that works on both iOS and Android platforms is likely to receive more traffic and consequently earn more revenue.

 

On-Page and Off-Page SEO

Search Engine Optimization experts usually categorize their work into on-page SEO and off-page SEO. The two categories have their individual implementation methods but have to be managed side by side. On-Page SEO deals with written content, images, graphics, and HTML codes, while the Off-Page SEO focuses on creating backlinks to help transport visitors across various pages of the website.

 

What We Provide

Our IT team at Online Promotion Studio includes

  • Content developers
  • Web designers
  • Content writers
  • Social media experts
  • Analyzers

This talented group of people with their collective experience can guarantee the best results for your business.